About Eterna

Eterna is a leading European shirt and blouse brand from Passau, Germany. Combining more than 160 years of shirtmaking expertise with innovative, sustainably certified materials, they create collections that deliver precise fits, exceptional comfort, and timelessly modern looks – uniting German craftsmanship with contemporary design.

Their commitment

At the same time, ETERNA has been working on sustainability for years: durable products instead of fast fashion, better materials, transparent supply chains, and less packaging waste. But they also know: reduction alone is not enough – in a global production setup, some emissions remain.

That’s why, since August 2025, ETERNA is taking the next step with Puriphy.
Customers can now make a voluntary contribution after their purchase to support projects, that not only avoid emissions, but also protect forests and benefit local communities.
Puriphy ensures every contribution is clearly linked to ETERNA’s project and is fully traceable.

Why it matters

ETERNA deliberately chose the Keo Seima Wildlife Sanctuary in Cambodia – because part of their production is located there.
This way, they can give back to the region they work with: protecting rainforest and biodiversity, supporting local people, and creating visible, shared impact.

Beneficial Project

A rainforest under threat

In Cambodia’s eastern frontier, Keo Seima Wildlife Sanctuary shelters towering forests, elephant trails, and the ancestral lands of the Bunong people. But during the 2000s, this rainforest faced relentless pressure from illegal logging, land concessions, and agricultural expansion.
The consequences were stark. Habitat for 84 globally threatened species shrank, fewer than 500 endangered Asian elephants remained in Cambodia, and unique primates like the black-shanked douc langur lost their last safe refuges. Without intervention, deforestation would have released an estimated 1.4 million tonnes of CO₂ into the atmosphere every year.
For Bunong communities, forest stewards for generations, land insecurity and speculation threatened both cultural survival and livelihoods. One of Asia’s last great rainforests risked being lost.

A partnership for protection

In 2010, the Royal Government of Cambodia and the Wildlife Conservation Society launched the Keo Seima Wildlife Sanctuary REDD+ Project. The goal: to keep the forest standing by valuing its carbon, biodiversity and cultural heritage.
The REDD+ model shifts incentives away from logging. By avoiding unplanned deforestation, the project generates verified carbon credits under the Agriculture, Forestry and Other Land Use (AFOLU) category. These credits provide revenue to support conservation and communities.
Today, rangers patrol 166,983 hectares within the 292,690-hectare Seima Protection Forest, enforcing laws, preventing illegal clearing and removing snares. Community teams secure land titles, run literacy programmes, and build alternative livelihoods in ecotourism, small farms and savings groups.
More than 1 million USD in revenue from carbon credits has already flowed back into Bunong villages, funding education, healthcare, wells and bridges.

Demonstrated results and lasting benefits

Why it matters

For Bunong families, the project means land rights, new income opportunities and stronger cultural identity.
For children, it means literacy programmes and access to schools funded by carbon revenue.
For forests, it means one of Asia’s richest ecosystems remains intact.
For the climate, it means verified protection of millions of tonnes of carbon.

Keo Seima demonstrates that conservation, climate action and community prosperity can reinforce one another.
ETERNA’s commitment to support this project marks another step towards a more sustainable future.

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